The most recent film to deploy was Peepli Live.
Girish Kumar, managing director, Aiplex Software, which managed the Peepli Live account, said, “When we detect a website offering a link or a download, we contact the server hosts and intimate them about the illegal activity. They issue a notice to the site owner. If the site owner does not comply, the site is either suspended or dismissed.”
He added, “The problem is with torrent sites, which usually do not oblige. In such cases, we flood the website with lakhs of requests, which results in database error, causing denial of service as each server has a fixed bandwidth capacity. At times, we have to go an extra mile and attack the site and destroy the data to stop the movie from circulating further.” Charges per movie range between Rs2 lakh and Rs4 lakh for a four-week period.
Senior vice president Prakash Nathan of Anti Piracy LLC, which has been hired by Bollywood giants UTV said, “Internet piracy is a big issue today as reach as well as bandwidth is increasing fast. Many a times, pre-DVD prints are made using these downloads and sold in the market. We hire these services to reduce losses and minimise piracy to extent it is possible.”
More details :- http://www.dnaindia.com/entertainment/report_bollywood-hiring-cyber-hitmen-to-combat-piracy_1433621
